I connect product value with commercial action.
I am a product marketing, growth and GTM leader with 15+ years in technology and more than a decade working across APAC.
Marketing as a commercial discipline.
My work sits where product, marketing and sales need a shared understanding of the customer, the value proposition and the route to growth.
I focus on the gaps between a valuable product and commercial action: a story that does not travel, teams optimising different outcomes, or growth activity masking a conversion problem.
Connect the commercial journey.
In a global B2B data business, my work spanned building product marketing capability, strengthening the product narrative, improving customer journeys and aligning qualification and sales execution.
The focus was to give product, marketing and sales a shared view of how customer value becomes commercial action.
Make complex technology commercially legible.
Across Photobook.ai and muvee, I worked on the connection between technical capability, customer outcomes and the route to market. At Photobook.ai, that included positioning, pricing, launches and sales enablement for international B2B software.
The discipline is to keep the customer problem clear while adapting the commercial proposition to different buying contexts.
Own the commercial consequence.
Co-founding LeapED brought product choices, customer trust, partnerships, capital and revenue into the same set of decisions. I helped take the venture from an idea to an operating, revenue-generating business.
That founder perspective shapes how I prioritise: understand what needs proving, commit resources deliberately, and build around what customers need.
How I put that experience to work.
Start with the constraint.
Find what prevents a valuable product from becoming customer action and business performance.
Connect the organisation.
Give product, marketing and sales a common view of the customer, value and route to market.
Make the strategy usable.
Create the narrative, process, enablement and measurement that help teams act.
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