Helping B2B SaaS startups turn great products into predictable revenue.

15+ years launching software products across APAC and globally. Founder. Product Marketing Leader. I help startups build positioning, GTM strategy and sales enablement that actually drives revenue.

Ivan Michel

Building Go-to-Market systems that drive growth.

I help B2B SaaS companies turn great products into repeatable commercial growth by building the go-to-market systems, positioning, and customer value propositions that drive revenue.