A marketer shaped by products, markets and business building
I have spent more than fifteen years learning how technology moves from something a company creates to something a customer understands, buys and uses.
Marketing as a commercial discipline
My career has moved through three environments: commercialising software internationally, building a company as a founder, and creating go-to-market capabilities inside more complex organisations.
Across them, one idea has remained consistent: marketing is most valuable when it improves the quality of commercial decisions—not simply the volume of marketing activity.
