About me

Empowering Startups and SaaS Businesses to Scale with Strategic Product Marketing.

Hi there! I’m Ivan Michel, an experienced Product Marketing professional!

From the bustling innovation hubs of APAC to the cutting-edge ecosystems of global tech, my career journey has been a relentless pursuit of growth, innovation, and impact in the SaaS, software, and start-up industries. Over the past 15+ years, I’ve dedicated myself to solving complex market challenges, empowering businesses to scale, and driving transformational change through strategic product marketing.

My passion for product marketing stems from its unique intersection of creativity, strategy, and data. Early in my career, I recognized the pivotal role that understanding customer needs and market dynamics plays in shaping successful products. This realization fueled my journey into product marketing, where I discovered the thrill of translating deep market insights into actionable strategies that not only meet business objectives but also delight customers.

A defining chapter of my career was the decade I spent in APAC—a region renowned for its rapid technological advancement and dynamic markets. Here, I honed my ability to navigate diverse business landscapes, adapt to fast-paced environments, and collaborate across cultures. This experience equipped me with a global perspective and the agility to drive success in varied market conditions.

Throughout my career, I’ve thrived in fast-paced start-up environments and established tech ecosystems alike. From building and scaling product marketing functions from scratch to launching SaaS and data-driven solutions across the globe, I’ve consistently turned market opportunities into measurable business success. My journey has been marked by a passion for leveraging emerging trends, driving innovation, and positioning companies as market leaders in an ever-evolving digital world.

Career Highlights: Driving Global Impact

Global Go-to-Market Excellence

Spearheaded go-to-market strategies for SaaS and data-driven solutions, ensuring alignment across product, tech, sales, and leadership teams to achieve revenue growth and market leadership.

Decade-Long APAC Experience

Led marketing initiatives across APAC, navigating diverse cultural and business environments to successfully launch and scale products in some of the world’s most dynamic markets.

Start-up Founder and Innovator

Co-founded a FinTech start-up, LeapED, in the Philippines, taking it from concept to revenue-generation stage while securing funding and building strategic partnerships.

Product Marketing Leadership

Built and scaled product marketing functions for leading tech companies, launching products that achieved 200% revenue growth and expanded market share globally.

Cross-Functional Collaboration

Partnered with cross-functional teams to align product roadmaps with customer needs, delivering differentiated offerings and measurable business impact.

Passion for Emerging Trends

Consistently positioned organizations at the forefront of their industries by leveraging data-driven insights and emerging market trends to craft forward-thinking strategies.

This blend of strategic thinking, operational expertise, and global market experience defines my approach to product marketing. It’s my mission to empower businesses—especially startups—to unlock their full potential, navigate complex challenges, and achieve sustainable growth in today’s competitive landscape.

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Do you want your users to fall in love with your product?

Together, we can make sure your product’s amazing features shine bright and get the attention they deserve.